Visual+Literacy


 * __Visual Literacy__**

1. At first I was a little confused about what this visual was trying to convey due to some words and letters that had random placements as well as my attention focused on the drawings rather than the textual content of the chart. When I later looked it over again, I of course understood that it was an informational chart, but there was nothing more to that than informing the observer.

2. The overall design had both positive and negative aspects to it within the PAT model. The perception could have been that of “Hierarchy” if the amount of consumers per section were placed in an order of largest to smallest. Also, there was the Gestalt 1 because of the limited amount of information provided which only gave a peek into this issue of mass fast food consumption, when the viewer is still aware of its real size outside of this single display. There was also Action in this display with the images provided in different sizes to capture the viewers attention. The contrast was also provided with the images, but the proximity could have been better displayed.

3. As far as improvement is concerned, the display could have conveyed the same information in a simpler format. Beginning with a title to directly inform the viewer what this visual is trying to tell. Also, there could have been “hierarchy perception” which would have made the information more comprehensible and the viewer would have better understood the gravity behind this issue. Lastly, the visuals could have been properly placed and sized according to the information provided, instead of being large icons that drew the attention away from the actual content, which was the main message of this chart.